Who: Jack Lander
What: Twelve Ways to Test The Market Before You Invest
Where: Room 102, McAuliffe Hall at Fairfield
When: Tuesday, August 25th, 2009 7:00PM
Why: Too many inventors are wasting money on unviable ideas.
Cost: Free and open to the public.
Twelve Ways to Test the Market Before You Invest
Many inventors plunge ahead, spending upward of $5,000 for a patent,
only to discover that the market doesn't fall in love with their
Market testing not only reveals whether or not an invention likely will
succeed, but it helps to define features and price points, and even
eliminate features that add expense but don't create a perception of
equivalent benefits for the customer. Lander states that most of
his twelve testing methods are inexpensive, and can be done by the
inventor. He'll tell of true stories of inventors he's helped
through his testing methods.
About Jack Lander
Jack is a seasoned inventor with 12 patents, and
typically a couple in process. His most commercially successful
patents are assigned to U.S. Surgical Corporation, and cover the safety
mechanism and gas valve on laparoscopic surgical instruments. His
other patents cover a bicycle transmission that replaces the
derailleur, testing devices (probe cards) for integrated circuits in
wafer form, a thermal connector for high-power solid-state components,
He has served as President of the United Inventors
Association, a not-for-profit, all volunteer umbrella organization for
inventor groups in the U.S. and Canada. He has passed the
rigorous qualifications for professional membership in UIA.
Presently, he is the V. P. of the Yankee Invention Exposition (all
volunteer) held in Waterbury, Connecticut each October, and has served
on its Board of Directors for fourteen of its fifteen-year
Jack is the author of How to Finance Your Invention
or Great Idea, and Nolo’s release, All I Need Is Money. He also
edited and contributed three chapters to the United Inventors
Association’s flagship book, The Six Point Master Plan which has
recently been translated and published in Arabic under the sponsorship
of King Abdulaziz of Saudi Arabia.
Jack is a speaker at inventor workshops across the
country. His fulltime work is guiding inventors to success
through the often perilous path of developing, protecting, marketing,
and financing of their inventions. He works alone, and answers
his own phone weekdays and weekends. His web site is www.Inventor-mentor.com.
In 2008 Jack formed a business partnership with
Karla Hunter, Esq., to present live,
in-depth seminars for inventors and entrepreneurs. Karla has an
M.S. in computer science, and holds 10 patents in
telecommunications. Visit their web site at www.karlaandjack.com
Jack and his wife, Mary, a high school
teacher/speech pathologist, live in Southbury, Connecticut. He
has two grown sons, Jeffrey and Peter.