Who: Louis J. Foreman
What: Turning an idea into a product
How: Case studies that have resulted in the authors' book
When: Tuesday, September 8th, 2009, 7:00PM
Where: Room 107C, Fairfield University Library at Fairfield
Cost: Free and open to the public.
Register here to
Louis will describe how to turn an idea into a product and bring it to market.
He will describe how to tell the difference between a good idea and a
marketable idea. Why investing too much money at the outset can sink
you. The downside of design patents, and how best to file an
application for a utility patent. Plus the effective pitch (hint: Never
say your target audience is "everyone"), questions to ask a prospective
manufacturer, 14 licensing land mines to avoid, "looks-like"˜ versus
"works-like" prototypes, 10 things not to tell a potential investor,
and how to protect your invention once it's on the market.
About Louis J. Foreman:
Louis J. Foreman is a serial entrepreneur with a passion for
innovation. He started his first business from his college fraternity
room and, for the past 20 years, has been starting and building
successful companies. Louis is the founder and CEO of Enventys, a
product-development firm working with major consumer product
manufacturers and leading retailers. He is the publisher of Inventors
Digest magazine and executive producer of the Emmy® award-winning
PBS show Everyday Edisons. He lives in Charlotte, North Carolina.
Powerpoint from the
Audio from the